What Makes This Partnership Unique?
The Absolut Company has an excellent long-standing commitment to sustainability, conservation, and the environment. And the Absolut Elyx makers are constantly searching for solutions and new processes to further reduce the distillery's water and carbon footprints.
Absolut Elyx, is taking a bold step to transform the spirits industry by integrating philanthropy into its business model. Water is essential to its craft, and by giving back to Water For People, Absolut Elyx is helping drive awareness to the global water crisis. Not only is it supporting Water For People financially based on its sales of Absolut Elyx vodka and the company's signature copper products; it is also dedicated to our Everyone Forever model to reach every family, every school, and every clinic with lasting access to safe water, sanitation, and hygiene education for generations to come.